Sporty Henri Online Store Relaunch

Merging performance and style: The Parisian online store SportyHenri relaunched it's new approach with a collaboration with Christian Louboutin for the Cuban Olympic team. The Gang of professional athletes will keep you in good company while Sporty Henri, namely Henri Tai, helps you upgrade your performance wardrobe.

I was happy to be rebuilding the creative strategy for the brand & website with the Gaabs. New content plan and image language was developed along with website optimisation strategy, respecting their existing brand. Many stories to tell.

Project with & for the Gaabs.