Design Hotels Book 2020 — New Perspectives
Relaunch concept, creative strategy and art direction for photography for Design Hotels’ iconic annual book - now presented with 25 unique photo shoots in 25 exciting hospitality concepts around the world.
“Over the past quarter century, Design Hotels™ has been at the vanguard of a disruptive movement in the travel industry, curating a global collection of independent, design-led hotels that function as social hubs and platforms for extraordinary experiences. The 2020 edition of The Design Hotels™ Book marks an innovative new editorial and artistic direction for the design anthology, created in collaboration with some of the world’s leading photographers. An evocative series of photo essays and reportage provides an individualized look at 25 new member hotels that are rewriting the narrative of modern hospitality.“
This is a step one in repositioning this legendary publication with a completely new approach to content in word & visual, and original, location-based photography concepts, lead by me. More exiting things to come, one building block a time.
Commissioned photographers:
Nacho Alegre, AM Studio, Claus Brechenmacher & Reiner Baumann, Björn Ceder, Jake Curtis, Adrian Gaut,
Ana Hop, Robbie Lawrence, Robert Rieger, Danilo Scarpati, Sanda Vuckovic
© Design Hotels™