Bringing structure and clarity into business.
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As first manifestation of the new positioning of the brand, we kick off with a modernised approach to content and digital experience on their eCommerce platform. Digital strategy & website concept crafted by me, for and with the Gaabs.
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First sight of the new look for the iconic fashion label CLOSED is now to be seen in their online presence — New online store, new look and new brand direction.
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The latest Fall/Winter collection 2015 of Isabell de Hillerin highlights textures, subtle tones and beautiful clean cuts. This Berlin based label provides masculine shapes with feminine textures and elaborate embroideries handcrafted by Romanian artisans.
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For Sutor Mantellassi the shoes are not an element representing certain fashion but rather, communication of a bold standing. The man is seen as a statue, his shoes as leather sculptures. These sculptures are bespoke and made-to-measure in exclusive materials with iconic blue soles. The refreshed approach is a mixture of classic male elegance with surreal quirkiness, nostalgia with a contemporary take...
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‘Glamour made in Germany’ is the motto of the established brand Kaviar Gauche, crafting outstanding bridal couture. Invitations and packaging for FW15 runway was created accordingly.
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The high end porcelain manufactory Nymphenburg was in need of a relaunch. Christiane Bördner from the Gaabs called me up to develop the project, and i was happy to be art directing it from the strategy to content ideas, from the design concept to the actual website design and development....
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James is one of those guys you don‘t meet every day in the design scene. His powerful works simply refuse to NOT touch you. But he did shock me as a young design student who had just gotten into typography by openly declaring to not give a damn about type. Designers are assholes, he said - and i gulped. Now I got to learn that he did start out as a designer „neatly aligning things“...
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This power woman managing her career, teaching, and family, shares her thoughts about the need for perfection, the role of the creative world, and the importance of constant movement...
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I called up a seriously hungover Pekka, the Art Director of the Kasino Creative studio in Helsinki. I was very happy to find out that I was not alone with my complicated relationship with perfection. While leaning up against a huge hippo, Pekka gave us a peek into his sharp mind...
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After a good long party, Eike crawled out of bed to talk about happiness, acceptance, and the need for satisfaction. And this package of positive energy definitely knows what he‘s talking about - from Hort to heart...
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New digital strategy, content approach and brand presence for the wonderful indie blog-to-print magazine catering to the fun & sexy woman.
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